Mention pricing after Agorapulse: what founders can still buy
Mention now quotes one Company plan after a demo, with API and history as add-ons; here is what published, self-serve prices look like next to it.
Mention pricing used to be the easy part of the decision. You picked a plan on the website, entered a card and started tracking. In 2026 the Mention pricing page shows one plan, called Company, under the words "Starting at", with no figure next to them and a "Get a demo" button underneath. For a founder or operator deciding where brand and market monitoring money goes, that changes the math. This piece looks at what Mention sells now, what it costs to find out, and what you can buy elsewhere at a known price.
What happened to Mention
Agorapulse, the social media management company, announced on 22 May 2025 that it had acquired Mention. The Mention home page now carries an "Agorapulse has acquired Mention" banner. Two product changes followed that matter for buyers:
- Publishing and responding are being retired. Mention's own FAQ says the "Publish" and "Respond" features are being deprecated and points users to Agorapulse for that work.
- The self-serve plan ladder is gone. The pricing page lists only the Company plan, with yearly billing that gives two months free.
What the Company plan includes, and what it does not
Included, per the pricing page:
- real-time tracking on Facebook, Instagram, X, Reddit, TikTok, Pinterest, YouTube and more
- news, blogs and forums, plus more than 75 review sites
- advanced Boolean search, sentiment, share of voice, influence scoring
- custom reports and dashboards, white-label reports
- team roles, Slack and Zapier, a dedicated account manager
Not included, sold as paid add-ons:
- historical data access
- API access for custom integrations
So the real cost is the plan plus whichever add-ons you need, and you learn the number in a sales conversation.
The cost of a demo-led plan for a small company
For a large brand team, a scoped contract is normal. For a five-person startup, it has hidden costs: time on calls, a yearly commitment before you know the tool fits, and a feature set sized for agencies. If what you actually used Mention for was three alerts and an email digest, you are now pricing a reporting platform to get an alert service.
What published prices look like elsewhere
| Tool | Lowest paid plan | Billing | What it is |
|---|---|---|---|
| AyeWatch | $9/mo (Pro) | Monthly, no contract | AI alerts on topics, pages and social accounts |
| Awario | $29/mo billed yearly | Yearly or $49 monthly | Boolean listening, 3 topics |
| Mentionlytics | $49/mo billed yearly | Yearly or $69 monthly | Listening, 12-hour updates |
| Hootsuite | $99 per user/mo billed yearly | Per seat | Social management with listening |
| Brand24 | $199/mo billed yearly | Yearly or $249 monthly | Listening with AI sentiment |
| Mention | Not published | Demo, yearly discount | Listening, reports, review sites |
Why AyeWatch is the founder pick
AyeWatch's pricing is the most predictable entry on that list. Paid plans start at $9 a month. You buy on the website, cancel any time, and keep access to the end of the billing period. There is a Free Preview with three lifetime runs and no card, which is enough to see real results before paying.
What you get for that is a different way of listening. You describe what you care about in plain English, the AI judges each new item by meaning, and every alert arrives with a short summary and its sources. Auto mode, on paid plans, checks more often while a topic is busy and backs off when it is quiet.
What the money buys is different from a listening tool. You describe a monitor in a sentence, such as "funding news, layoffs or product launches from our three main competitors", and AI matches new items on meaning across more than a billion sources. Webpage monitors watch specific URLs, such as a rival's pricing page, and social monitors cover X, Reddit, YouTube, LinkedIn, Instagram and TikTok. Each alert comes with a summary and sources. Push and the in-app feed are on every plan; email, Slack, Discord, webhooks and the REST API are on paid plans.
When the Mention contract is still worth it
If your company sells reports to clients, needs review-site monitoring across dozens of platforms, or has a PR team that lives in sentiment and share-of-voice charts, Mention's Company plan was built for you, and AyeWatch does not do those reports. For the founder who needs to know when a competitor moves or a customer complains, the cheaper path is a self-serve monitor you can set up today.